The following post is brought to you by our sponsor, Traffic Secrets: the Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. All opinions expressed below are solely my own based on my personal experience taking part in the Traffic Secrets 30-Day Challenge.
In Traffic Secrets, Brunson provides readers a simple, step-wise method to master the concept of long-term, strategic "evergreen traffic strategies" in lieu of short-term fixes. The idea is to fill website and social media funnels with a targeted dream audience. Brunson's program helps ensure a long-term, ongoing readership -- instead of quick visits and one-time visitors. Brunson is the best-selling author and CEO of ClickFunnels. He's built a following of 1 million + entrepreneurs and popularized the concept of sales funnels.
As mentioned above, I'm taking part in Brunson's Traffic Secrets 30-Day Challenge all this month. By completing this challenge, I'll learn key strategies to increase traffic here at The Weekend Gourmet and my connected social platforms. So far, I've used Traffic Secret's companion workbook to put Brunson's techniques into action uniquely for me! I've been concentrating on the challenge's first two tasks: (1) Identify Your Dream Audience and (2) Identify Your Dream 100 Online Resources.
As mentioned above, I'm taking part in Brunson's Traffic Secrets 30-Day Challenge all this month. By completing this challenge, I'll learn key strategies to increase traffic here at The Weekend Gourmet and my connected social platforms. So far, I've used Traffic Secret's companion workbook to put Brunson's techniques into action uniquely for me! I've been concentrating on the challenge's first two tasks: (1) Identify Your Dream Audience and (2) Identify Your Dream 100 Online Resources.
Identify You Dream Audience
This is the foundational task that must be completed before moving forward with the rest of Brunson's program. To put the rest of the challenge into action, you must determine EXACTLY WHO you're writing for! In this video, Brunson explains why this task is so vital:
During this initial phase of the 30-Day Challenge, I thought very carefully about a pair of presumptions. First, there are three main desires my ideal readers will have. They're much like me: women AND men aged 35+ who enjoy cooking at home, dining out, and culinary travel. From there, I came up with a trio of specific wants and needs for this group:
- Quick and easy recipes -- a mix of healthy and indulgent -- that don't sacrifice flavor.
- Step-by-step directions and photos for every recipe. Many cooks aren't experienced and need a reference for how a dish should look as it's being made.
- Detailed dining out and culinary travel features. My target readers want to know where to eat when they travel to a city. For my Texas-based readers, I need to feature at least 25% Texas-specific restaurant spotlights and culinary travel features. I discovered that photos are helpful, but video is also expected.
Second, I learned that readers gravitate toward experiences that bring them pleasure. Relating to The Weekend Gourmet, that means focusing on excellent photos, compelling video, and succinct text. I was surprised to learn that most blog readers don't want extraneous verbiage before a recipe. However, this isn't the case for dining out and travel features, however. Those readers seem to focus more on your personal, first-hand experience when visiting a restaurant, hotel, attraction, etc. For a final note, I'm very active on Twitter, Facebook, and Instagram. That means I also need to ensure I have synergy between my blog posts and social media platforms to ensure consistency among all of my communication platforms.
Identify Your Dream 100 Online Resources
Once you know who your target audience is...and what they want...it's time for the next step. According to Brunson, you need to know where to find your dream audience:Identify Your Dream 100 Online Resources
After these tasks are complete, I'll spend the second half of this month implementing the Traffic Secrets 30-Day Challenge's next steps. I'll interact with potential new audience members...and reach out to inquire about marketing partnerships with my preferred potential clients. I'll review and refine my "hooks, stories, and offers" marketing pitch. Finally, I'll learn how to convert my newly increased blog and social media traffic into a robust evergreen funnel of long-term readers and clients.
This is a sponsored post written by me on behalf of Traffic Secrets: the Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers.