Dog food has been largely unchanged since it was invented over 50 years ago. No matter which brand you choose, it’s all the same – brown, overcooked kibble made from unknown ingredients. Freshpet is here to change this.
It’s time for fresh
At Freshpet, we believe that pets are valued family members and deserve nothing but the best, especially when it comes to the food they eat. It was this belief that pushed us to change the pet food industry and enable pet parents to feed their pets the food they deserve.
Our goal is not to create fresh, healthy pet food – we want to create fresh, healthy food for pets. What differentiates pet food from food for pets is the ingredients that go into it:
- 100% natural farm-raised poultry, beef, and fish
- Fiber-packed garden veggies
- Antioxidant-rich fruits
We’re committed to using the highest-quality ingredients in each recipe because when you start with fresh ingredients, you end with fresh food.
Thoughtfully prepared recipes
The ingredients used aren’t the only thing that differentiates pet food from food for pets – the way it’s prepared plays a big role as well.
It starts with our kitchens themselves – our Freshpet kitchens have higher standards than some people food manufacturers even do! We’re registered with the FDA and APHIS and cook each meal in accordance with FDA and USDA standards. What’s more, before any recipes leave the kitchen they undergo over 20 quality and safety tests to ensure each one meets the necessary standards.
When it comes to actually cooking the recipes, we do everything we can to protect the integrity of the ingredients we use. This means gently steaming each recipe at low temperatures followed by vacuum sealing the packaging to lock in the natural goodness. This unique way of preparing our recipes ensures that each recipe is packed with essential micronutrients only found in fresh food.
It’s not pet food, it’s food food
One of the hallmarks of pet food is just how shelf stable it is. When you open a new package of pet food, you can safely leave it open for months on end with no discernable difference to taste or appearance.
Of course, since we use real meat, veggies, and fruit in our recipes they have much, much shorter shelf lives. Until you’re ready to serve your pet their meal it needs to be stored in the fridge and just like all food foods, there is a sell-by date as well as a use-by date on the packaging. This use-by date indicates how long after opening it needs to be used:
- Rolls: 7 days
- Patties: 5 days
- Spring & Sprout and Homestyle Creations Bagged Meals: 5 days
- Freshpet Select, Deli Fresh, and Vital Bagged Meals: 7 days
- Single Serve: 2 days
Because our food for pets is much closer to its natural state, it only lasts as long as your own food would!
Since Freshpet was started in 2006, we’ve been on a mission to create fresh and healthy food for pets. Our commitment to high-quality ingredients, innovative cooking methods, and the short shelf life of our recipes tell us that we’ve accomplished this mission. This is why we’re proud to say Freshpet is not pet food, it’s food food.
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