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You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you're likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because the ebook format you choose will determine the success of your efforts. Here, we'll cover all ebook formats and how to choose the best one for your project. We’ll also explain how HubSpot's ebook templates can help you achieve your marketing team's lead generation goals....

Staying at home with kids is a full-time job on its own. But many moms also want to make extra money online or with a home-based business idea. If you’re looking for the perfect stay-at-home mom business ideas, read on for some options. What is a Mompreneur? A mompreneur is any mom who also runs a business. The term is often applied to those who run companies that serve other moms, or those who serve as the primary caregiver for their children. Read more: What is a Mompreneur? Business Opportunities for Stay-at-Home Moms in 2022 Technology has opened lots of...

Product Reviews by Scouter Mom Product Reviews: Books Product Reviews: Apparel Product Reviews: Gear In these product reviews, I share my thoughts on books, apparel, and outdoor gear. Some of these are reviews of things I’ve stumbled across on my own. Others have been sent to me or brought to my attention. If you have a book or product which you would like me to review, please contact me. Product Reviews: Books Beginning Boy Scouts The subtitle of this book is “An unofficial practical guide to Boy Scouts for parents and new leaders.” And that describes the book perfectly. If...

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you'e unfamiliar with Excel formulas. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this." Truth be told, there is — you just don't know it yet. Excel can be tricky that way. On the one hand, it's an exceptionally powerful tool for reporting and analyzing marketing data. It can even help you visualize data with charts and pivot...

Are you feeling overwhelmed, unmotivated, and stuck with your routine? I’ve heard from so many of you that you would love some accountability, connection, and support. I’m here to help!  Did you know that I have a course that’s perfect for creating a reset in our homes and in our routines. If you haven’t tried the Clean Mama Routine, this is the perfect place to start! If you’re doing the Clean Mama Routine but feel like you’ve gotten off track or need a fresh start, START HERE! I’m bringing the Jumpstart Your Routine course back for a FLASH SALE because I have a...